Create a Customer Education Program Focused on Customer Success

Have you ever tried to use new software after going through the initial training on it - and still been confused about how it will help you achieve the outcomes that matter to you? Or figuring out how the new functionality released last month drive your business success? Or maybe you're still unsure about how the software helps you achieve your business outcomes, putting the renewal in jeopardy.

In these cases, the vendor missed a golden opportunity for their education and customer success teams. And this missed opportunity only increases the pain of churn for both them and you.

You're frustrated by the time you lost trying to figure out the software and the future productivity you may have increased if the software helped you like the vendor promised. The vendor is frustrated  because they now have to spend more time, money, and effort on new customers, instead of investing in the education and customer success programs that would have kept you on as a customer.

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