Creating “Customer Stickiness” Through Training: Don't Hold Out on Customer Training by Aaron Courdy and Donna Wells

We spend millions of dollars and countless hours in training our staff on how to deal with customers and partners. But what about training our customers directly? Research and countless company journeys, such as that of software leader Bluebeam, show that customer training is key to unlocking bottom-line business results that can range from increased profits to decreased customer attrition.

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