Creating Memorable Customer Experiences will Save your Retail Location

When I was in highschool one of my favourite things to do was go to the mall to shop with my mom and friends. Even though my small babysitting budget limited my big ticket purchases, it was still a fun, social activity that I always looked forward to. Today, the mall is a place that I try to avoid. The mall hasn’t changed much and it’s not a dreadful place to be but with the growing popularity of online shopping and how convenient it is, it can be tough to justify making a trip.

Shifts in the way people shop, and other factors including increased competition from fast-fashion retailers and big box department stores, are forcing many retailers to close their doors. I’ve seen many of my favourite brands from high-school closing a number of their locations and can’t help but feel a bit nostalgic.