If someone asked you to explain what it takes to run your business, chances are you wouldn’t say, “I just sell stuff” or “I try different methods.” You may say something more like, “It takes a business plan, budgets, accounts, revenue and employees.”
So what about when it comes to your creative process? How do you define creativity? Can you clearly explain what it means to be creative? You most likely have to think about this one. But the truth is, there’s a proven structure to the creative process that can deliver effective results, even (and especially) in business.
Using Creativity to Succeed in BusinessMost people are taught that there is always one right answer to every problem, which is absolutely not true. If you’ve been feeling like your business could use some fresh, new approaches to problems, you may want to consider applying divergent thinking.
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