Creativity in Business and Life: Why You Need It and How to Develop It

Creativity is an abstract concept – often leading people to have misperceptions about what and who is and isn’t creative. The truth is that everyone is creative and understanding creativity is much simpler that you might imagine. In fact, the best way to become more creative is to learn about creativity. This blog will define creativity, introduce you to the 4 levels of creativity and finally, break down the 4 Ps of creativity. 

Defining Creativity defines creativity as the ability to transcend traditional ideas, rules, patterns, relationships or the like, and to create meaningful new ideas, forms, methods, interpretations, etc. An act of creativity can be miraculous and inspiring, such as painting a beautiful art piece or developing an innovative new product. But an idea doesn’t need to be artistic or world-changing to count as creative. In fact, you can use creativity in day-to-day activities.

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