Creativity in Business

Ask anyone what one skill they would love to possess more than anything and they’ll probably say “the ability to fly.” Fine.

But if you asked them for a second dream skill, they’d probably say, “time travel.”

But coming in a close third would most certainly be creativity.

A 2020 report conducted by LinkedIn Learning found creativity to be the most in-demand soft-skill for job applicants. And strangely, the report made no mention or flight and time-travel in the top ten. Interesting.

So, what is it about creativity that makes it such a valuable skill for companies to seek out in their current and potential employees?

It’s relatively simple. People need creative skills to be innovative. And innovation drives growth. So, it makes sense to say, “Creativity will make you money.” There it is.

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