A study done by Forrester found that companies that embrace creativity outperform peers and competitors on key business performance indicators, including revenue growth, market share and talent acquisition.
But how do these businesses cultivate creative company cultures and foster creativity in their employees? Well, research shows that creativity is a skill that can be developed and a process that can be managed. In fact, there are several factors that contribute to the act of creating, in addition to intentional processes anyone can follow to help optimize creativity in business and life.
One such process has been coined Generativity Theory, which can be used to create an ideal environment for fostering creativity. Another process is Creative Problem Solving, which can help a person intentionally formulate creative solutions.
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