CRM-LMS Integration: A Smarter Choice for Customer Education

Over the past decade, businesses large and small have widely embraced customer relationship management systems (CRM), thanks largely to the remarkable rise of the world’s most popular cloud-based CRM, Salesforce.com.  Most Salesforce users rely on this powerful software-as-a-service suite for its original purpose – centralized management and tracking of customer and prospect account information.

However, in recent years, many of these organizations have also integrated Salesforce with their learning management system (LMS) of record.  This makes it easy to educate far-flung sales teams with relevant product and professional training, delivered directly through their CRM interface.

And now, learning organizations are discovering yet another significant business benefit from CRM-LMS integration – the ability to drive customer education.  This kind of CRM-LMS integration is not about sales automation or sales enablement.  It’s about connecting directly with customers before, during and after a sale to facilitate product onboarding, feature adoption, ongoing engagement and overall customer success.

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