Cultural Change In Organizations Example: Unilever Brazil

In the following cultural change in organizations example, you will learn more about the concept of the culture change journey. It’s important to recognize that every organization whose leadership chooses to embark on such a journey has different intentions and approaches toward cultural transformation. There is not just one way but many ways to successfully work with your culture.

Unilever Brazil had an incredible legacy built over 80 years; however, in 2004–05, after decades of strong growth, revenues slowed and the business needed renewal.

In early 2008, Kees Kruythoff, the newly appointed chairman, along with the Unilever Brazil board, launched a transformational effort to reignite growth.

They recognized a need not only to address strategic challenges and manage operations but also to address the organizational culture. They had five big thoughts:

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