I’ve been blogging now for over a decade, and one thing has changed. The phenomena is that we’re seeing a cultural comment shift; comments are now coming from shared platforms, not directly on the site. And while I try not to care, I’m finding it interesting to reflect on the implications of that, in a small way.
When I started, people would comment right on the blog. It still happens, but not in the way it used to. It wasn’t unknown for a post to generate many responses right in the post. And I liked that focused dialog.
These days, however, I get more comments on the LinkedIn announcement of the post rather than the post itself. And I don’t think that’s bad, it’s just interesting. The question is why.
I think that more and more, people want one place to go. With the proliferation of places to go: from Facebook and Twitter and LinkedIn to a variety of group tools and Instragram and Pinterest and…the list goes on. People instead are more likely to go where others are.
Tags: meta-learning • social • Strategy