Customer Education for SaaS: 5 Top KPIs to Measure Success & Empower Your Customers

All products that require some level of tech-savviness involve a learning curve. Unless you help your customers learn your product and incorporate it into their lives, you’re in dangerous waters.

Your lifeline? A customer education program.

Research -where most of the respondents came from the software industry- shows that companies are steadily increasing their investment in customer education.

At the same time, they report multiple business benefits with product adoption rates (48%) being “where respondents saw the greatest measurable impact, followed by renewal rates (37%) and customer satisfaction scores (31%).”

How do you know if your customer training program has brought value to your business? We have singled out the top 5 Key Performance Indicators (KPIs) that hold the answer to this question.

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