D4: Sales Training Speed, Cost Effectiveness, and Engagement

Traditional approaches to training – whether online or leader-led – typically take months to develop content, require many hours of learner time, and come with a hefty price tag.  And even then, too often adoption can be spotty and employees fail to implement what is taught. 

Philip Mooney, chief sales officer for D4, knew his geographically dispersed salesforce would benefit from formal sales training.  A managed data and discovery services provider for law firms and corporations, D4 had grown significantly over recent years and had expanded its portfolio of offerings, many of which are based on complex technologies such as artificial intelligence.  A recent acquisition had increased the sales team by 50 percent. 

As the company added more offices around the United States, he began to notice inconsistencies in company and product positioning, in conducting sales calls, and in handling prospect questions and objections.

Read the full story by

First Sales Training Launched in Less than Three Weeks EduNeering Leadership Forum Resources
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK