Data & your LMS

What Is Data?

With the advances in technology; whether it’s mobile devices, social media sites, annoying automated telephone menus, supermarket loyalty cards or computers ‘in-general’, whether we like it or not we are generating and consuming very large amounts of data. Data which is then being used, or worse - sold, to third parties to tailor products and services based on the buying and viewing profiles we are creating about ourselves – a marketeer’s dream! Organisations are benefiting directly (and indirectly) from our data - we have become the product!

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