Day 3 of #YSJ10DoT: Following People

You’ve sent your first tweets, creating interesting and engaging content for your potential followers. The other side to Twitter, of course, is the stream of information  brought to you by the people you follow. And if you follow people, chances are they will take a look at your profile and decide to follow you in return (which is why setting up a profile with some engaging tweets first was important!).

One of the key features of Twitter is that unlike other platforms such as Facebook or LinkedIn, following is not necessarily reciprocal – the people you follow may not be the people who follow you (although they may be!). Some people have a more-or-less even match of followers and following; others follow lots of people but don’t tweet much themselves and therefore don’t have many followers; and some Tweeters, usually very well-known people or institutions, may have a large number of followers as they tweet a lot but don’t actually follow many people, using Twitter more as a broadcast medium to get their message out there.

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