Debunking 5 Monetization Myths in Customer Education

Moving your customer education from being a cost-center to a profit center is one of the most important steps in the maturity of your team, as ultimately, your c-suite is waiting for you to showcase how you add value to the organization.

Over the years, I’ve heard so many misconceptions around monetizing training content, many of which are holding today’s customer education teams back from making a success of adding revenue streams to the business. Let’s look at some of the most popular and persistent myths, and break down the truth about monetizing customer education.