Design Thinking: Connecting With Your Audience

We’re all self-centred. We want to know ‘What’s in it for me?’ and ‘How does this apply in my situation?’ As a learning designer, I aim to create effective, engaging and meaningful learning, so understanding who my users are and what they need and want, is a priority during the design stage.

Do you know what motivates your users? What delights them? What challenges them? What frustrates them? Using design thinking during the design phase will help to answer these questions, so that you can tailor your learning solution specifically to your audience’s requirements.

What is design thinking? Design thinking uses techniques and tools to get to the heart of the problem. It’s about adopting the mindset of your users, seeing the problem or situation through their eyes and is focused on creating solutions that meet their specific needs and wants.

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