Designing Member Engagement into your Website

Member engagement is a topic we can’t ignore in 2017. Socious’s #1 membership prediction for 2017 emphasizes the member’s increased expectations of the member experience. Whether it’s the first touch, renewing members, or reaching out to past members, your goal is to engage that individual and hold their attention. You could have the best blog, outreach campaign, or whitepaper, but then what? Once you have their attention, what are you doing with it?

Your website is an integral part of member engagement. It’s expected to be intuitive, visually appealing, and take the guessing out of where to click next.

Here are 3 tips to design member engagement into your website:

1. Adopt a mobile-first approach

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