Digital Bridges for Unified Learning

Guest contributor: Dr. Amanda Batson, ADB Partners

In today’s professional development world, robust online learning is a non-negotiable for associations.  There are multiple avenues for eLearning:  webinars, workshops, courses; MOOCs — massively open online courses, apps, discussion boards, communities of practice, blogs, social sites, and more.

The competition is stiff for member minds and hearts much less their eyeballs. Time reported in December of 2015, that on average Americans check their smartphones 46 times a day.  In the United Kingdom, the Daily Mail, reported an average of 85 smartphone checks per day.  Moving deeper into the digital tool choices, members can learn via Lynda, a subsidiary of LinkedIn.  They can tap world-renowned institutions of higher education such as the Harvard, M.I.T., UC Berkley, etc.  So what’s an association to do?  Build digital bridges and here are three tips. 

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