When most people think of mascots, they think sports—a costume-clad representative of the team’s logo or ethos who entertains and engages the crowd from the sidelines. But mascots exist in realms beyond the field, and indeed, even in the learning sphere. Though corporate mascots are nothing new, bringing these mascots into learning is a trend that’s continuing to grow as companies give more focus to professional development.
Though learning mascots may not be as ubiquitous as those of the sports world, their objectives are similar: to represent the brand, entertain, and engage with the learner. You may be thinking, “These all sound like great reasons to use a mascot!” And they are! But is it right for your audience, the learning experience you’re creating, and your brand? Before you decide whether or not a learning mascot is right for you, let’s dive in and discover more about learning mascots, how they can enhance the learning experience, how they can contribute to your brand and course development processes, and also when you shouldn’t use one.
Tags: learning