Do your employees know the business mission? Here’s why they should

Last week I explored how to create a strong business mission statement. This week, I look at the benefits of communicating this important message throughout your organisation.

Your company may have a truly awesome business mission statement. You know the kind: A purpose so powerful it has to be encased in lead; Values so worthy they are blown-up across your office walls; And a message so inspiring it’s got its own TedTalk! Your mission statement tells the world how your company is making a positive difference.

Yet, this important message is wasted if your employees know nothing about it!

As business leaders, it’s easy to assume staff know and understand the company’s purpose but this isn’t always the case. Research shows only 4 in 10 people know what their company stands for and less than 50% feel connected to their organisation’s mission.

Read the full story by

Tags:

RELATED READS
3 Options for Implementing Informal Learning 7 best practice tips for eLearning storyboarding
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK