Does Your Sales Team Have Bad CX Habits?

Leaders want to deliver exceptional experiences. We all want to deliver for our customers, starting with a sales experience that builds trust between our organization and our buyers. After all, sales sets the stage for the entire customer journey.

Sales is where current challenges are discussed and in turn, promises are made. Those promises may be made with the best of intentions, but if your sales team doesn’t have a full understanding of the entire customer journey, it’s difficult to avoid over-promising.

Learning strategies around sales often focus on finding prospects and then moving them from the lead to buyer categories. If we only focus on these early-journey phases, then we are probably teaching our sales leaders some poor customer experience habits. Do any of these sound familiar to you?

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