Doing It Yourself: The ‘Internal OPM’ Model

By Mark Lieberman, Inside Higher Ed

As concerns about outsourcing ring out across online education, several institutions have carved out niches by developing in-house capacity that resembles OPM functions. Each one looks slightly different, but the common threads include a centralized office that partners with member schools in a single institution or campuses in a system; in-house development of key services including marketing, recruitment, student support and instructional design; and minimal, if any, outsourcing to for-profit companies.  Growing an online program portfolio requires a fair amount of trial and error and likely some missteps along the way. “Inside Digital Learning” talked to leaders of a handful of internally managed online initiatives to get a sense of how they work and what they can accomplish.

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