Doing Keyword Research for your School – The SEO Series Part 2

Improving your school’s SEO can significantly increase the traffic and quality of your visitors as well. Another equally important factor is authority. High ranking in Google conveys authority for first time visitors. The sooner you identify the keywords and terms your audience uses to search, the easier will be for you to reach them and keep them hooked with your website for good. And all that, just the right moment they look for your services ????

Figuring out the behaviour and trends around the search entries your audience choose, is not that hard. First one simply needs to have a broader view of how search engines function and how user search is formulated. By configuring your school’s SEO you will help search engine crawlers match the most relevant keywords to your website and show it higher and higher at search results. But what happens on the other side, from the perspective of a user?

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