Doing Research On Our Learning Products

The learning profession has been blessed in recent years with a steady stream of scientific research that points to practical recommendations for designers of learning. If you or your organization are NOT hooked into the learning research, find yourself a research translator to help you! Call me, for example!

That's the good news, but I have bad news for you too. In the old days, it wasn't hard to create a competitive advantage for your company by staying abreast of the research and using it to design your learning products and services. Pretty soon, that won't be enough. As the research becomes more widely known, you'll have to do more to get a competitive advantage. Vendors especially will have to differentiate their products -- NOT just by basing them on the research -- but also by conducting research (A-B testing at a minimum) on your own products.

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