Driving Automation in Learning Campaigns with Data and Analytics

Delivering a learning campaign moves away from the ‘one and done’ learning event, to a learning experience that is spaced over time, using multiple points of learning.

The concept of the learning campaign borrows from the marketing campaign concept, where users receive marketing information over a period of time through multiple points of contact.

In the simplest form, Learning & Development (L&D) and Marketing are trying to achieve the same objective – to change behaviours. In one case, it is buying behaviours, in the other it’s the behaviours surrounding how we perform a task.

Yet, when it comes to the campaign approach Marketing are doing it so much better. But why? What is it that Marketing is doing better? Why can’t L&D replicate this?

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