Driving Automation in Learning Campaigns with Data and Analytics

Delivering a learning campaign moves away from the ‘one and done’ learning event, to a learning experience that is spaced over time, using multiple points of learning.

The concept of the learning campaign borrows from the marketing campaign concept, where users receive marketing information over a period of time through multiple points of contact.

In the simplest form, Learning & Development (L&D) and Marketing are trying to achieve the same objective – to change behaviours. In one case, it is buying behaviours, in the other it’s the behaviours surrounding how we perform a task.

Yet, when it comes to the campaign approach Marketing are doing it so much better. But why? What is it that Marketing is doing better? Why can’t L&D replicate this?

Read the full story by

Tags:

RELATED READS
The biggest fines for data breaches pre and post GDPR Closing the Leadership Gap in Your Organization
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK