Easy, Go-To Tips for Increasing CTR via Headlines
How Headlines Can Increase Your CTR
A headline is your number one tool for reaching out to an audience and bypassers. The goal is to have as many of your audience read through an article and on to more, while catching bypassers eyes and drawing them in. The more shares and browsing your headline gets, the more your click through rate (CTR) will increase; the more CTR you have, the more traffic your site has–and there’s nothing wrong with an increase in viewership.
The majority of articles do not get shared and that is because many of them are small blogs or companies without an employee that (literally) sits and optimizes headlines and titles; larger corporations and press companies keep someone on staff to do this. While you may not be a Fortune 500, there are some basic steps you can use to increase your CTR with headlines.
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