Education Startups are Vineyards

The ubiquity and glamour of wine does a good job of hiding it, but vineyards—where the grapes are grown and any wine gets its start—are actually a pretty precarious investment.

It isn’t enough to know that people are passionate about wine, that demand is high, or that wineries have a need for large volumes of grapes—to make it as a vineyard, you need a strong reputation. You need winemakers to have confidence and trust in your ability to produce reliable quantities of grapes at a consistent level of quality, and with a consistent character. Their pride of process means high expectations for those they do business with.

It takes an extraordinary amount of salesmanship, craftsmanship, and building strong relationships, for a new vineyard to successfully contract with a winery to produce their grapes. And in the few years it takes for a vineyard to cultivate a mature crop, they are vulnerable all the time to shifts in weather or climate that could easily undo, or render obsolete, everything accomplished right up to that point.

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