Once upon a time, it was he who shouted loudest that made the most sales; but gone are the days of the toe-curling ‘buy my stuff’ marketing techniques. The only action this method attracts today is the ‘block’ button – every marketers nightmare.
In recent years, we have witnessed a tidal shift into a new era of selling and marketing products and services, and it’s called ‘Edu-preneurship’.
Edupreneurship is defined by Sarah Cordiner, as ‘profitably educating your marketplace’ – and it’s a technique she says that all businesses should be using in every industry if they want to survive in the new consumers world.
It’s no secret that the online learning industry is already a multi-billion dollar industry. Here is how business owners of all kinds can ride that wave to their advantage.
Tags: Business • Course Creation • course marketing • edupreneur • edupreneurship • growth • lead generation • Marketing • Online Course • Sales