Changing a brand name is a daunting proposition for any company, let alone one that has more than a decade of brand recognition. Luckily, most people familiar with eLearning Brothers have been referring to them in shorthand as ELB for years. Well, now it is official. eLearning Brothers has rebranded as ELB Learning.
This rebrand comes as ELB Learning completes the latest in a series of numerous acquisitions, including Origin Learning, Rehearsal, and CoreAxis. The growth has been massive and incredibly fast, rapidly changing the scope of what ELB Learning brings to its clients. Considering all these moves, the rebranding makes a lot of sense. Despite being a relatively broad term, having a name that focuses on eLearning alone belies the breadth of ELB Learning’s offerings. To be fair, the “Brothers” piece of the old brand had begun to seem “folksy” in light of ELB Learning’s true scale and capabilities.