Embedding change at O2 using 70 20 10

This case study explores the story of O2 business to business selling teams adopting the 70:20:10 learning model to change the way their people sold, built confidence and support, and finally embedded these changes into the new way things were done. 

O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 24 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 Business accounts for approximately a quarter of O2’s total revenue of £5.3 billion

The Challenge