Establishing Your Target Audience – How to Find Your Online Tribe

 

You know who you are and what you bring to the table.  Now you want to showcase your expertise and grow your business even more by creating and selling online courses. Who is your target audience? How do you find your people?

 First thing is that you must be clear on who your ideal customer is. You must have a clear understanding of whom you’re selling to. In the world of marketing, this is sometimes referred to as a customer avatar or perfect customer.

A customer avatar is simply a clear representation of what the perfect customer looks like for your business.  Use questions like these to fine-tune your customer avatar:

Where does he/she live?How old is he/sheWhat does he/she do for a living?Does he/she live in the suburbs, city, country etc.?
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