The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. That financial pledge is far from a binding agreement, and their continued membership is contingent on your upkeep of further incentives to stick with the program.
Just think about the difference between the expectations of a one-time donor and those of a longtime member. When a regular supporter pledges a gift, they’re investing in your ability to forward the cause. When a member pledges their dues, they’re also investing in your organization’s ability to provide value through development and training opportunities.
Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. Fail to provide these engaging opportunities, and your membership rate is sure to drop.
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