Facebook is a great channel for outreach and communication, but you need to do more than share interesting posts and news stories to have success engaging with your school community. Here are a few strategies for success that are important to consider.
Upload a strong cover photo
You only have a couple of seconds to grab someone’s attention and convince them to continue scrolling through your Facebook page. Choose a photo that illustrates the strength of your brand along with your vision and mission. Don’t forget to follow the rules regarding the correct image size and other requirements.
Update your “About” page
Many organizations make the mistake of neglecting the “About” page of their Facebook pages. Take some time to fully complete this section. People are coming to your page because they want to learn more about your school or district. Be careful not to be too wordy while still getting in all the essential information.
Tags: School & District Websites