Fireball! Fletcher Brings Passion Into the Internet Marketing Classroom

Marketing expert and professional speaker Terra Fletcher spoke with students in Nicole Virant’s Internet Marketing course, sharing her expertise on using employees as brand ambassadors. Students enjoyed her personal style which included getting to know each of them and tailoring her topic around some of the shared goals the students had.

Terra Fletcher, image courtesy of www.terralfletcher.com

Turning employees into brand ambassadors was a topic that related well to the course content and connected with students in the classroom. Fletcher was able to share four key elements:

How to encourage employee brand advocacy How to leverage existing relationships How to use influencers to extend the reach of your message How to create and deliver a finely-tuned elevator speech

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