First steps for writing a blog post series to launch your course

I have quite a few movies and series on my ‘I can’t wait for them to come out’ list. I also have a few books under the same heading, and I am sure you can relate.

So, how do you know about the items on your lists? Most probably you have watched trailers, seen mentions on the pages of influencers you follow, or read about them online. Your expectations have been skillfully built by crafty marketers, knowing just where and how to catch your eye.

When you are about to launch your course, you need to be that crafty too and since you probably do not have the equipment and expertise to create a Hollywood-style teaser trailer, the next best thing is to turn to blogging and create an engaging series to act as the preamble to your course.

It’s not as complicated as you may think if you follow a few logical steps:

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