Focusing on the experience rather than the “product” – so why do IDs focus on “training” all the time?

Steve Jobs focused on the Apple “experience” rather than the product – you can see a GREAT YouTube video here that shows this.

In the same vein – why do Instructional Designers seem to focus so much on the “course”, and the “training” – rather than the REASON we spend all our hours producing all of this content?

I had a discussion earlier this week on “An Ebola Course”. But for me it was not “…an ebola course”, it would be online content that saved lives. This is a mind-switch.

I would LOVE to see a forum or group of IDs have “No Training Words Week“, where – just for a week, just 7 days, we NEVER used words like “training”, “course”, “authoring”, “quiz”, “test” or ANY of the other “learning’y” words.

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