For Courses That Make a Difference: Remember Your CBAs

I’ve been designing courses for a number of years now. When I think about the training that has been the most effective, it involved helping the client to “remember their CBAs.”

I could have gone with “ABCs,” but then the process would be backwards. Let’s avoid that.

So, what are the CBAs?

First, helping clients see beyond the “Cognitive-only course.” Second, creating courses that influence or change learners’ “Behaviors.” And finally, designing courses that give learners the opportunity to “Apply” what they have learned.

C = Cognition

As instructional designers, we need to think beyond creating “cognitive-only courses.” We know that when establishing learning objectives, we avoid using the words “know” or “understand.” For example, we would not write a learning objective that says, “Understand how to conduct a proper geographical survey.” Yet, for all our efforts in creating learning objectives that indicate engaged learning, oftentimes the course itself ends up being little more than an “information dump.”

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