The health insurance industry is changing constantly. As a result, keeping up with consumer perceptions is a top priority for our healthcare, health tech, and pharma clients. Here are four of the most surprising findings we’ve come across in our research:
#1. Consumers think they know a lot more about health insurance than they actually do.
The Journal of Health Economics found that 100 percent of health insurance consumers reported understanding the concept of a copay, yet just 72 percent could correctly answer questions about insurance copays. This was true in almost every health insurance factor tested including deductibles and out-of-pocket payments.
#2. Consumers are getting healthcare information from the sources they trust the least.
Tags: B2B • Consumer Behavior • Health Services • healthcare • Insurance • Pharma and Health Services • Pharmaceuticals • Research