Four Surprising Findings About Consumer Attitudes on Health Insurance

The health insurance industry is changing constantly. As a result, keeping up with consumer perceptions is a top priority for our healthcare, health tech, and pharma clients. Here are four of the most surprising findings we’ve come across in our research:

#1. Consumers think they know a lot more about health insurance than they actually do.

The Journal of Health Economics found that 100 percent of health insurance consumers reported understanding the concept of a copay, yet just 72 percent could correctly answer questions about insurance copays. This was true in almost every health insurance factor tested including deductibles and out-of-pocket payments.

#2. Consumers are getting healthcare information from the sources they trust the least.

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