In recent years, customer education and training has become a large part of the learning and development field. Companies are beginning to understand the utility of an educated customer base and are developing training solutions to improve business outcomes. A relatively novel idea, customer education focuses on ensuring clients have the resources they need to succeed when interacting with your corporation. In tech companies, for example, customer education may be in the form of informative videos and training offered to improve understanding. In the retail field, customer education may be offered in the form of expert ratings to provide consumers with the skills they need to be more informed buyers. Blogs (much like this one) are also a great way to connect and educate customers on services, products, and experiences.
Tags: Customer Education • elearning • employee onboarding • Employee Training and Performance • new hire training