From Blockbuster to Kodak…The Importance of Change & Future Proofing

The fact that only sixty companies – or 12% of the original 1955 Fortune 500 list remained on the list at the end of 20161, is an indication of the changing face of business and the need to future proof if an organisation has any chance of succeeding.

A generation ago, a “Kodak Moment” meant something and was worth savouring. Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market.2

Created in 1985, Blockbuster was sold to a trio of investors for $18.5 million in 1987 before being sold to Viacom for over 500 times that at $8.4 billion3, the company went bankrupt in 2010 with global entertainment company Netflix now a $28 billion4 company, providing essentially the same ‘user experience’ within the homes of families around the world.

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