Chris Badgett of codeBOX talks about the entrepreneurial journey from freelancer to WordPress education company with Shawn Hesketh from WP101 in this episode of LMScast. You will learn about the successes and failures that Shawn has had and how to create and maintain an engaged community.
Shawn has a blog, plugin, and courses dedicated to helping people understand and navigate WordPress. He has 26 years of web design experience. In 2008, he started WP101 as a series of videos to help people learn WordPress. When Shawn first started he was not making a profit, but over time he developed a stable business model so that it was profitable.
WP101 was not an overnight success. Creating stability and sustaining it was a long and tedious process. Shawn updates his videos with each update of WordPress so that the WP101 users will be able to have the most recent information. Shawn has also built up a large online community around WP101 that he maintains and is active in.
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