From Instruction to Experience

Recently, I’ve noticed a shift happening within the learning field. The role of Instructional Designer (ID) is evolving into a Learning Experience Designer (LXD). So, what’s the difference? Ceren Korkmaz1 offers a distinction between the two terms that resonates with me: “instructional design emphasizes the source of knowledge – in other words the planning of the teaching activities. However, learning experience design concentrates more on the destination of knowledge, or the learner.”

Having worked as an ID in the eLearning space for several years, much of the focus of my work has been on the design of content – the source of knowledge. The organisation and breaking down of information. The placement of text and images. The use of interactive elements – clicking, dragging and hovering. The creation of scenarios. The addition of resources and hyperlinks. The creation of assessment questions. This was always designing for the end user. However, LXD is about designing with the end user.

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