From Retaining to Managing Knowledge

Overview: Cipla is a leader in the Pharma industry. But what is the key to their success in such a highly regulated industry where the buyer, read the doctors, is more knowledgeable than the sellers aka medical reps? Their learning makes all the difference and here is Mr Anindya Bhattacharyya, Director & Head – Sales & Marketing Academy, Cipla explaining it all, in a very interesting conversation with Bharat Jain, Learning Consultant, GCube.