In order to create engaging webinars for your audience while following a successful content marketing strategy, it is essential to determine where your prospects are in the buyer's journey at any given moment. Whether it be the top, middle, or bottom of the webinar funnel you have to guide them through it and eventually get them to convert.
This post was first published on eLearning Industry.
Tags: B2B Lead Generation • content marketing • Free eLearning ebooks • Inbound Marketing • webinar marketing