With the dawn of internet everything got commodified. A modern person is constantly looking for ways to improve - his mind, spirit and body. Many people realise, that time should be invested into activities that eventually will add value. And as people improve - they share their secrets and success stories with the world. WEB 2.0 has paved the way for the best resources online - Wikipedia, Youtube, Facebook, Google etc. One thing they all have in common is user generated content. It’s constantly growing and evolving - getting better, more professional and useful.