Game Design: Magic Spells to Get Learners Spell-bound with Learning

As a learning and development professional (L&D), have you always secretly envied gaming apps for their ranking on the engagement meter?

What is it about these gaming apps that have people hooked for hours?

People stay up all night to achieve different game levels, even spending money to buy points. Even though there is no measurable profit, they gain a lot of satisfaction from it. Research attributes this engagement to a heady hormone cocktail of serotonin, adrenaline, and dopamine.

We all know the training admin gets tired of sending repeated reminder emails to company employees! They try to motivate them and, in the end, warn them to take courses that will help them grow professionally.

Let us face it, all learning and development professionals want to copy this engagement magic in their eLearning efforts—finding the spell that pulls the learner in with almost zero distraction.

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