Games Are the New Normal: The 2 Types of Gamification

Gamification. It’s a buzzword that’s hard to escape if you work in the marketing industry, and even more inescapable if you deal with the ever-expanding elearning marketplace. Merriam-Webster defines it as “the process of adding games or game-like elements to something (as a task) so as to encourage participation”. As elements of game playing began to blend with the learning process, criticism was swift to follow with people remarking that gamification was “an inadvertent con” with its simplicity, or exists only “to conceal, to impress. or to coerce”. Regardless of the backlash, it’s hard to deny that gamification is only growing in popularity. According to a widely cited study by Gartner Inc., more than 50 percent of organizations that manage innovation processes will gamify those processes by 2015. Below are two ways you might come across gamification in the modern world.

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