Gamification and Employee Engagement: How Branding Helps

Gamification and employee engagement are intrinsically linked. When you use gamification in learning solutions, you find you have higher employee engagement. And yet there are times when gamification and engagement can both be boosted by something more. 

Recently, a gamification RFP landed on my desk that started me thinking, “How can branding, applied to a gamified solution, help enhance emotional engagement with learners?” Engagement is a critical aspect of any type of training, and the connection between engagement and retention is driving gamification solutions’ popularity—hence this client’s understandable request.

However, the client asked for a creative approach for a series of mini-games, or gamelets, to teach its customer service model to a demographic who is not game-oriented. Translation: Make it fun, make it memorable, and make it effective for this audience. A unique challenge.