Gamification Defined (& Re-defined): What On Earth Is It Anyway?

Gamification. It’s a term you’ve probably heard before. Maybe you have a vague understanding of what it is. Maybe you don’t. Perhaps you’ve used it before. Perhaps you haven’t. Maybe the term makes you break out in hives. Maybe it makes you jump for joy (this is the correct response).

Whatever the case may be, there’s a clear issue with the term. No two people seem to have the same working definition of what gamification is. It doesn’t help that there are two different kinds of gamification (‘Structural’ and ‘Content’). Then there’s ‘Learning Games’, which are their own beast, but often get dragged into conversations about gamification. Finally, there are those poor, misguided folk who use the term as a catch-all for anything tangentially connected to the gaming world. Argh! Why?

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