Gamification in e-learning courses

What is Gamification?

Gamification is the concept of applying game-design characteristics (such as rewards, score, challenges, tasks, missions, avatars, etc) to non-game applications and situations.

What is Gamification’s purpose?

Gamification’s purpose is to engage users in solving problems via high interactivity levels and high levels of engagement in real-life situations and challenges.

 

How did it begin?

Gamification was first used in order to enhance business applications and marketing policies. The term “gamification” becomes really popular during 2010.

 

In which cases is Gamification used?

Gamification is broadly used in the marketing field, aiming to boost customer loyalty (e.g. Foursquare) and increase user’s participation in websites.

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